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Event Details

    The Healing Power of Humor - ROI of a Positive Corporate Culture

    Date: May 11, 2017, 7:30am – 10:00am
    Jefferson Street Inn
    201 Jefferson Street, Wausau, Wisconsin 54403
    Phone: 715-845-6500
    Fax: 715-845-3133
    Free To CWSHRM Members - $35 Guest Fee
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    Credits: 3 General Credits

    Registration: Click here to register

    • Check In: 7:15am-7:30am
    • Program: 7:30am-10am

    Presenter Information:

    Dr. Stuart Robertshaw, aka "Dr. Humor", UW-La Crosse

    Program Description:

    The culture of the workplace is an integral factor in job satisfaction and is a major factor in attracting and retaining talent. Culture affects how work gets done, how colleagues interact across all levels and, ultimately, how engaged employees are with the company. Job satisfaction, attracting and retaining employees, productivity, positive internal relationships, and employee engagement all signify the Return on Investment (ROI) of a positive corporate culture.

    HR departments are under increasing pressure to foster their company's culture. While HR may not always have the power to change the culture outright, it does have the ability to influence leadership to steer the culture in the right direction and nurture an environment where employees enjoy coming to work, performing their jobs and feel appreciated.  This presentation will demonstrate and assist HR professionals in calculating and conveying to senior management the ROI in establishing a culture of joy and positivity, which is directly correlated with a highly effective and successful organization.

    Learning Objectives:

    After this presentation, you will be able to:

    • Determine the ROI in developing a culture that stresses fun and joy in the work place. (What’s the value to HR and the organization?)
    • Describe the activities that companies have implemented to increase foster joy, laughter and fun at work. (What are other companies doing?)
    • Articulate a list of specific activities and/or events designed to foster a culture of having fun at work that can be implemented in their respective companies. (What can my organization do?)
    • Develop a presentation outline to executive management of the ROI in establishing a positive workplace culture and incorporate recommendations the HR professional plans to implement to achieve this ROI. (Prepare to sell your idea to executive managers!)


    Feel free to park at the mall (first two hours free), the parking ramp directly across from Jefferson (small fee if at metered lot), or stop in to the Jefferson Street Inn front desk and pick up a free parking pass. This parking pass will allow you to park in the parking ramp across from the Jefferson Street Inn in any space except those that are marked as “reserved.”